$74,878
Annual Revenue
375
Total Active Listings
$285
Average Daily Rate
72%
Suburb Average Occupancy Level
South Yarra pricing moves with the city’s event calendar, and we build your nightly rates around it. The Formula 1 Australian Grand Prix at nearby Albert Park in March, the Australian Open overflow in January, the Spring Racing Carnival across October and November, and the Christmas and New Year peak all warrant premium rates, while Chapel Street’s weekend pull keeps a strong base rate holding through quieter weeks. Our listing optimisation, dynamic pricing and revenue optimisation work together so your calendar captures the high-value nights without leaving occupancy on the table.
Guests booking South Yarra usually arrive with a plan: dinner on Chapel Street, a morning run around the Tan or the Royal Botanic Gardens, or a work trip into the CBD. We handle every message from first enquiry through to check-out, with smooth self check-in for apartments near South Yarra station and clear local guidance that answers questions before guests need to ask. Fast, friendly guest communication is the single biggest driver of 5-star reviews, and we treat it that way.
South Yarra’s mix of high-turnover apartments and larger heritage terraces means turnarounds have to be quick and consistent. Our local housekeeping team delivers hotel-standard professional cleaning and hotel-quality linen service between every stay, restocking consumables and flagging anything that needs attention. Same-day turnarounds during Grand Prix week or the January event run are handled without a dropped booking.
From a leaking tap in a Toorak Road apartment to garden and plant care at a period terrace, we coordinate all property maintenance through trusted local trades at negotiated rates. Regular checks keep small issues from becoming expensive ones, and you receive clear reporting on anything actioned so nothing happens to your property without your knowledge.
South Yarra’s guest mix runs across platforms. Corporate and international guests lean heavily on Booking.com and the Pulse app by Booking.com, leisure travellers favour Airbnb, and Stayz / VRBO picks up family and longer-stay bookings. We create and manage your listing across all of them from a single calendar, so you get maximum visibility with no risk of a double booking and no extra cost for the multi-platform coverage.
You see everything. Every month you receive a clear statement of bookings, nightly rates and income, with management and cleaning invoiced transparently. If you ever want to block dates for your own use or check how your property is tracking against the South Yarra market, we are a message away.
We charge a flat 15% management fee with no setup costs, no onboarding fees and no lock-in surprises. Most South Yarra agencies quote 15% to 25% and add charges on top before your first guest arrives. Whether you own a one-bedroom apartment off Chapel Street or a three-bedroom terrace near Fawkner Park, you know exactly what your management fee is from day one.
South Yarra does not price like a generic suburb. Its strongest earning nights cluster around Albert Park’s Grand Prix, the January tennis, and Spring Racing, while its weekday corporate demand holds a floor most bayside suburbs cannot match. We know which streets and building types command a premium, when to push rates and when to protect occupancy, and we price to the real rhythm of the suburb rather than a flat annual rate.
South Yarra is one of Melbourne’s oldest and most affluent inner-city suburbs, and its short-stay demand reflects that standing. Chapel Street forms the commercial backbone, running through the suburb with high-end fashion, independent restaurants, bars and the Jam Factory entertainment complex, while Toorak Road offers a quieter, more local strip of boutiques and dining. Across the river sit the Royal Botanic Gardens and the Tan running track, and Fawkner Park and the Yarra River trail give guests cycling and running paths that connect straight into the CBD. Como House and the suburb’s leafy streets of heritage terraces round out a location that markets itself to almost any guest.
That character produces an unusually broad guest mix. Corporate travellers book mid-week for CBD meetings and conferences, drawn by the fact that South Yarra sits just 3km from the city with its own station on the Sandringham, Frankston and Pakenham lines. Weekends fill with leisure guests who come specifically for Chapel Street’s restaurants, bars and boutiques. On top of that, interstate and international visitors staying near family tend to book longer and return, giving the suburb a base of repeat demand that many event-driven areas lack.
Demand in South Yarra is shaped by Melbourne’s biggest events more than most suburbs, because so many of them happen next door. The Formula 1 Australian Grand Prix runs at Albert Park a short distance west, the Australian Open at nearby Melbourne Park sends overflow guests hunting for inner-city access without CBD prices, and the Spring Racing Carnival, the Melbourne Food and Wine Festival and the Christmas and New Year period each lift rates across the calendar. Chapel Street’s year-round pull then keeps a leisure floor under the quieter weeks, so occupancy holds steadier here than in more seasonal suburbs.
All of that makes vacation rental management in South Yarra more nuanced than simply listing a property and waiting. Pricing has to track a dense event calendar, presentation has to meet the expectations of a prestige postcode, and turnarounds have to stay fast through the busy runs of the year. Getting short-term rental management South Yarra right means reading the suburb’s rhythm week to week, which is precisely what a dedicated local team is built to do.
Our short-term rental management South Yarra service also extends across the neighbouring inner-city and riverside pockets that share the same guest demand, including Prahran to the south, Richmond across the river to the north, the Melbourne CBD a few minutes away, and Albert Park to the west near the Grand Prix circuit. Our cleaning and maintenance teams are based locally, which matters for fast turnarounds between bookings and for responding quickly when a guest raises an issue mid-stay.
We charge a flat 15% of the revenue your property earns, with no setup costs and no onboarding fees. That 15% covers listing management, dynamic pricing, guest communication, professional cleaning coordination, linen, maintenance oversight and reporting. Cleaning is invoiced separately and transparently. Most South Yarra agencies charge between 15% and 25% and add setup fees on top, so our flat fee usually works out well ahead once everything is counted.
Yes, and South Yarra is one of Melbourne’s more consistent short-term rental suburbs. Market data puts average annual revenue around $74,878, with an average daily rate near $285 and occupancy around 72%. The combination of mid-week corporate demand, weekend leisure guests and event-driven surges keeps returns steadier than in more seasonal areas. If you want the wider picture, our guide on whether Airbnb is profitable in Australia walks through the numbers in detail.
Since 1 January 2025, Victoria has applied a 7.5% short-stay levy to bookings on platforms like Airbnb, Booking.com and Stayz / VRBO. It is charged on the total booking amount and is straightforward to account for once you understand how it works. We explain it fully in our Short-Stay Levy blog post, and we factor it into the pricing and reporting for every property we manage.
Of course. It is your property, and you can block out dates for your own use whenever you like, whether that is a weekend on Chapel Street or a longer stay. Just give us a heads up and we will keep those dates clear of bookings. Many of our owners use their South Yarra property personally through the year and let it earn the rest of the time.
This is worth checking before you list, because a large share of South Yarra stock sits in apartment towers and boutique complexes. Some owners corporations place restrictions on short-stay letting, so we recommend reviewing your building’s rules early. We are happy to help you interpret them and, where short-stay is permitted, to set the listing up in a way that keeps neighbours comfortable, from quiet-hours messaging to sensible house rules. It rarely stops a property performing, but it is far better handled up front than after a booking.
It is simple. Book one here for a free, no-obligation appraisal and we will run through what your South Yarra property could earn and how our service works. From there we handle onboarding end to end, including Airbnb and short-term rental management, professional cleaning and linen, styling and furnishing and photography, so your listing is earning quickly with none of the work landing on you.
Find out what your South Yarra property could earn as a short-term rental. We’ll run through the numbers, answer any questions about how our management service works, and outline next steps, all with no obligation.
