$84,815
Annual Revenue
244
Total Active Listings
$305
Average Daily Rate
75%
Suburb Average Occupancy Level
Richmond pricing is driven by the fixture list. An AFL blockbuster at the MCG, a Boxing Day Test, an Ed Sheeran or Taylor Swift stadium show, or the opening week of the Australian Open at Melbourne Park can each lift nightly rates well above a normal weekend. We build your listing to rank well, then adjust pricing continuously against the events calendar so you are not leaving money on the table during peak demand or sitting empty in the quiet stretches between them.
Most Richmond guests are here for a reason: a game, a gig, a run of restaurants on Victoria Street, or a work trip close to the CBD. We answer enquiries quickly, screen bookings, and give clear directions that account for the fact that Richmond station and the surrounding roads turn into a crush the moment a full house empties out of the MCG. Guests get self check-in instructions that actually work on a busy match night.
Event weekends mean back-to-back bookings and tight turnarounds, often with a checkout and a check-in on the same big Saturday. Our local housekeeping and linen service is built for that pace, with hotel-standard presentation on every turn so a guest arriving after a Friday night game walks into a spotless property, not one still being reset.
Richmond stock ranges from narrow Victorian terraces and converted warehouses to newer apartments off Swan Street and Bridge Road. We coordinate maintenance across all of them, handling the small issues before they become reviews and calling in trades for anything larger. Regular checks keep older terraces and high-turnover apartments in the condition guests expect.
Richmond draws a broad guest mix, so we list across multiple channels rather than relying on one. Airbnb captures the event and leisure crowd, Booking.com brings in interstate and international visitors and corporate travellers working near the CBD, and Stayz / VRBO reaches families booking longer stays around school holidays or the summer tennis. Calendars stay synced so you never face a double booking.
You see exactly how your property is performing. We provide clear revenue reporting that breaks down occupancy rate, average daily rate and net return, so the numbers behind a strong Grand Final week or a slower mid-winter stretch are never a mystery. You keep full visibility while we do the day-to-day work.
Our management fee is a flat 15%, with no setup costs and no onboarding charges. Most agencies charge somewhere between 15% and 25% and then add fees to get you started. Whether you own a two-bedroom terrace off Church Street or an apartment near the Bridge Road shops, you know exactly what you are paying, and it only moves when your revenue does.
Pricing Richmond well means knowing the fixture list as much as the property. A Thursday can be quiet and the Saturday of the same week can be your best night of the month because of one game at the MCG. We price around the events that move this specific suburb, rather than applying a flat inner-city rate that ignores what makes Richmond earn.
Richmond’s identity is built around the Melbourne sports precinct on its doorstep. The MCG is a short walk away, and it drives a demand pattern few suburbs can match: AFL through the winter, the Boxing Day Test over summer, and a run of stadium concerts that have brought in acts from Ed Sheeran to Taylor Swift, with Australia’s first regular-season NFL game scheduled there in September 2026. Melbourne Park, Rod Laver Arena, John Cain Arena and AAMI Park sit right alongside, turning January into a near-guaranteed sellout during the Australian Open.
That precinct creates a very specific guest. Some are here for a single event and want to walk home rather than fight the crowds at Richmond station. Others come for the food and the strips: Victoria Street’s “Little Saigon” with its pho and banh mi, the factory outlets and boutiques along Bridge Road, and the bars, live music and dining of Swan Street. A third group is booking Richmond for its proximity to the CBD and the Yarra River trails, treating it as a base for the whole city rather than one attraction.
This mix is what makes vacation rental management in Richmond more nuanced than a set-and-forget listing. Demand is uneven by design. A property can be worth a premium on a Grand Final weekend or an Australian Open Saturday and need sharper pricing on an ordinary Tuesday in June. Getting that right across a full calendar, while keeping turnarounds tight enough to catch same-day event bookings, is the difference between an average Richmond return and a strong one.
It also means presentation and responsiveness carry more weight here. Guests choosing Richmond over a generic CBD hotel are choosing the location on purpose, and they expect the property to deliver on it. Short-term rental management in Richmond that treats every week the same leaves both income and reviews on the table.
Alongside Richmond, our short-term rental management covers the neighbouring inner-city suburbs that share its demand, including Abbotsford, Collingwood, South Yarra and Fitzroy. Our cleaning and maintenance teams are based locally, which matters for fast turnarounds between bookings and for responding quickly when a guest raises an issue mid-stay.
We charge a flat 15% of your booking revenue, with no setup costs and no onboarding fees. That covers the full service: listing management, dynamic pricing, guest communication, professional cleaning coordination, linen, maintenance and reporting. There are no hidden extras, and the fee only rises when your property earns more, so our interests stay aligned with yours.
For most well-presented Richmond properties, yes. The suburb’s average daily rate sits around $305 with occupancy near 75%, and current market data puts annual revenue for the area at roughly $84,815. Being inside the MCG and Melbourne Park precinct gives Richmond a demand base that many suburbs do not have. Returns still vary with the property, its presentation and how tightly pricing is managed, so it is worth reading our take on whether Airbnb is profitable in Australia before you decide.
Yes. Victoria’s short-stay levy applies to short-term rental bookings across the state, including Richmond. It is a percentage charged on the booking, and how it is handled affects your pricing and your returns. We factor it into the way we set rates so it does not eat into your margin unexpectedly. Our Short-Stay Levy blog post walks through what every Melbourne host needs to know.
Absolutely. It is your property, and plenty of our owners block out dates for their own use or for family and friends. Just let us know when you want it free and we will keep those dates closed on every platform. Many owners keep it available through the peak event periods when it earns the most, then use it themselves in the quieter weeks.
The first step is a free, no-obligation appraisal of what your property could earn. Book one here and we will run through the numbers and how the service works. From there we handle the setup, including professional cleaning and linen, styling and furnishing and photography where needed, so your listing goes live ready to perform. You can read more about our full Airbnb and short-term rental management service too.
It matters a lot, and it is the single biggest reason Richmond pricing needs active management. The MCG hosts AFL through winter, the Boxing Day Test, major concerts and, in September 2026, Australia’s first NFL game, while Melbourne Park runs the Australian Open every January. On those dates, demand spikes and rates can climb well above a normal night, but only if the listing is priced ahead of the crowd rather than after everyone else has filled up. We track the fixture and events calendar and adjust your pricing around it, which is exactly the kind of local timing a generic pricing tool tends to miss.
Find out what your Richmond property could earn as a short-term rental. We’ll run through the numbers, answer any questions about how our management service works, and outline next steps, all with no obligation.
